For my full time job I attend many different art shows. This weekend I went to one in Virgina and wow did I get angry! Booth after booth had no sign with their company name, no booth number (making the show guide worthless), and no promotional materials. Probably 2/3 of the booths didn't have business cards out! All I could think was do you people want to make no money? I'm not trying to be mean, I just want all artists to do well and sell their work. Sadly many artists don't put in that extra effort of promotion which is so important.
Here's a blog on marketing that was recently mentioned in Niche Magazine: http://blog.inc.com/marketing/
2 days ago